Having a top search engine listing is important for any companies website.
A good search engine ranking will result in many visitors to your website an in most instances, will convert to more sales.
Search Engine Optimiser (SEO) is a big business and there are thousands of web design and specialist companies offering assistance in getting your site to the top of the search results.
Unfortunately, there are also a few unethical SEOs who have given the industry a bad name attempting to unfairly manipulate search engine results, using techniques that can even get your web site banned permanently from search engines.
The following statement is from Google's Web Design Guideline pages:
No one can guarantee a #1 ranking on Google.
Beware of SEO's that claim to guarantee rankings, or that claim a "special relationship" with Google, or that claim to have a "priority submit" to Google. There is no priority submit for Google.
What makes search engines capable of providing relevant results are the powerful algorithms behind them. These algorithms analyse the information that their spiders retrieve from your website (and other sites linking to you) and place this information within the search engine database(s).
Search engines "rank" web pages based on the information that they have gathered and are always improving ways to return relevant results to their visitors.
As a considerable part of this technology is based on the text of your web pages, it is therefore important that all pages are "Rich in Text Content".
That means, that all pages should be as informative as possible, showing clear details about your products and services, including "keywords" which you would expect users to search for.
Sound complicated? Getting the right mixture of text and graphical appearance can be a daunting experience.
Our web designers will endeavor to create websites so that they are as much "Search Engine Friendly" as possible.
If you would like to read the full article from google regarding search engine optimisers, it can be found here: Google SEO article.